Social media can change the face of your business as you know it. With the world shifting to online marketing, interviews, and networking — social media is more important than ever to your success. There are a variety of tools at your disposal, but which ones fit your business best?

1.            Hootsuite

What is it?

Hootsuite is a social listening platform. It allows you to track your social media accounts, grow your followers, and analyze your tactics. It is compatible with more than 35 different social networks, such as Facebook, Instagram, Twitter, and LinkedIn. Learning how these social media platforms work is vital to your success because people respond to your online presence and pay attention to it. Therefore, to be successful, we must adapt. Hootsuite allows you to do a multitude of things. You can schedule posts across multiple platforms, respond to messages and comments, analyze your social data, and assign multiple users to projects.

How does it benefit your business?

With many social media accounts, it can become difficult to manage and track the progress of growth. Ideally, you should be using at least the basic platforms such as LinkedIn, Instagram, Facebook, Twitter, and Pinterest. As your business grows, responding to messages and comments, growth hacking accounts, and creating, scheduling, and publishing multiple posts can become overwhelming. 

Hootsuite alleviates your stress with easy-to-use tools. In order to grow, you must know where you stand. Their reporting tool analyzes information like engagements, impressions, and followers, and compares it to previous weeks. Imagine having all your social accounts and their information stored in one place where you can easily manage it! This platform does just that.

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Photo Credit: PCMag.com

2.            Buffer Publish

This tool has one purpose- scheduling posts. Not every social platform offers you the ability to schedule a post for a later date- for example, Instagram. Why is this necessary? We often become wrapped up in the chaos of the day and forget to post. In order to maintain a presence and keep your business at the top of consumers’ minds, you should post on every account a few times daily. When you utilize scheduling, you can prepare consistent posts to publish throughout the week. 

Buffer also helps guide your scheduling around more active times of the day, according to the time zone you select. You can, however, choose to bypass this and schedule immediately or at a specific time of day. Let’s say your business produces blogs. Perhaps you were inspired by the upcoming holidays and wrote a Christmas blog. With Buffer, you can schedule your blog for a relevant time closer to the holidays. How nifty!

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Photo Credit: Buffer.com

3.            Sendible

This is an excellent tool to assist you with lead generation. It is an all-encompassing platform, much like Hootsuite, but offers a few extra perks. The lead generation tool is very user friendly. Simply set up your keywords alert under Monitor, Keywords, New Monitor, and your targeting will initiate. If you prefer to narrow your results further, you can include additional keywords or even exclude them. From there you can browse a list of related results and choose to have them emailed to you. If you still crave more specific results, you can choose to have only negative or positive results show. Another great option Sendible offers is integration with Google Analytics. This allows you to measure your social effectiveness on your website traffic. It also provides detailed reporting so you determine what is working and what needs adjusting.

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Photo Credit: InfluencerMarketingHub.com

4.            Later

If your business is on a budget but needs a marketing overhaul, Later is a spectacular tool to get the job done. They provide inexpensive and sometimes no cost visual social marketing. You can use them across a multitude of platforms including Instagram, Facebook, Twitter, and Pinterest. They have a free plan for smaller businesses that gives you most of the same options as the paid plans. If you have a business account for Instagram, you can even collect media and add it to your library by pulling content from specific hashtags and tags, or allow contributors to upload their own photos. With no cost and truly affordable plans, this is a great direction to jumpstart your marketing.

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Photo Credit: Business.Pinterest.com

5.            Iconosquare

While this platform does support Facebook and Twitter, it is ideal for Instagram business accounts. Navigation is a breeze, and you can monitor, publish, and analyze content through your accounts. Unlike many of its competitors, you can publish carousels and story updates straight from the tool. You can even preview the content as it will appear in your feed — how handy! Feel free to pull images directly from Dropbox and OneDrive for scheduling posts and add labeling for easy-to-source content. Designed with Instagram in mind, you will be able to see your follower count updated every hour in a chart. You will also be able to track the popularity of past posts to populate content that achieves your goals. They offer tiered payment packages starting from as low as $39/month. We strongly suggest using this tool for exceptional Instagram results.

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Photo Credit: FinancesOnline.com

When it comes to managing your socials, testing out different options to see what fits with you and your business is a must. Many platforms offer free trials for you to take advantage of and find what produces optimum results for you and your brand. Not every tool is going to fit your business, so why not make some test runs?

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